helping founders build something people actually show up for.

01
CUrated intention

Brand identity, web design, retail strategy, and community consulting for founders who are building something that lasts.

02
Collaborative
Energy

03
firsthand experience

BOOK A CALL

Meet maria

I spent a decade inside the industry before I built something of my own.

Everything I offer clients, I've lived firsthand: the brand decisions, the e-commerce builds, the community, the events, the wholesale conversations, and the moments where nothing is working and you have to figure it out anyway.

Let’s work together to launch your first product, strategize your next move, or bring your dream brand to life.

Read More

What I Do

See the full menu
See the full menu

I help product-based businesses, creative founders, and community-driven brands build something people want to be a part of.

  • Bringing your vision to life through thoughtful design, cohesive storytelling, and a brand identity that feels both elevated and unmistakably you.

  • Building beautiful, intuitive websites that capture your brand’s personality and make it easy for your audience to connect, explore, and shop.

  • From product uploads to seamless navigation, I’ll help you design, organize, and optimize your Shopify store for clarity, conversion, and long-term growth - whether it’s starting from scratch or building upon something you’ve already built.

  • From concept to execution — for brands that want their events to feel like something. Whether you're launching a product, building community, or creating a moment worth remembering, this is for you.

  • Whether you’re looking to start your own retail business or dive into the world of wholesale, I can help advise you on the strategies that will help your business thrive.

  • Guiding you in creating meaningful, lasting connections with your audience through storytelling, brand touch-points, and genuine engagement strategies.

Schedule a Discovery Call
Schedule a Discovery Call

practicing what i preach

  • A table with various dishes including a bowl of beans, a plate of salad with balsamic drizzle, a fish dish with lemon slices, and a skewer of meats and vegetables, along with glasses of water and water with lemon, and decorative flowers.

    The Aperitivo Society - The Supper Club

    The Aperitivo Society is a living case study in community building. Created to cultivate space around food, it proves how curated experiential events can drive deep brand loyalty.

    Explore the aperitivo society
  • A person wearing a white shirt and black shorts holding a red shopping bag labeled "APERITIVO" and tissue paper with red text. The person is standing on a pavement and is wearing red strappy sandals. The image is cropped to show only the lower half of the person's body.

    Aperitivo The Shop

    Aperitivo The Shop is my brick-and-mortar and e-commerce retail playground. I’ve tested sourcing, wholesale logistics, visual merchandising, and community-driven retail strategies in real-time - so I know exactly what works before applying it to your brand.

    Explore the shop
  • People holding wine glasses and one person with their hand on another's arm at a social gathering.

    The Bar

    Of course I’m on Substack. Follow along at The Bar - a publication filled with unfiltered business advice, retail industry insights, and behind-the-scenes look at what it actually takes to build a brand that lasts.

    Sip + Subscribe